Resumé

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SUMMARY

Web Specialist with unique blend of corporate, non-profit, government and interactive agency experience. Demonstrated capabilities in strategic planning, site design and development, content development, online marketing and project management to create user-focused sites and online marketing campaigns designed to achieve results. Proven ability to communicate complex concepts. Strong deadline orientation, customer focus and leadership abilities. Hands-on team player who excels in dynamic, challenging business environments.

PROFESSIONAL EXPERIENCE

Program Manager, eMarketing
Managed and participated in the strategy, production, content development, online marketing and redesign efforts for i2.com, planet.i2.com, and i2 Intranet, working with multiple departments, partners and vendors.
• Spearheaded Web site globalization efforts, working with four regional marketing teams to develop a strategy that supported 23 countries, increased international inquiries and event registrations, and reduced workload and marketing costs.
• Led search engine optimization (SEO) efforts, managing an $18K quarterly budget and generating a 6% increase in site visits in one month to over 50,000 unique visitors.
• Standardized department process to ease workload as team was reduced from nine to three, ensuring no additional budget was needed for outside resources.

Interactive Producer, IN2ACTION
Managed brand identity, user interface development and eMarketing projects for i2 customers.
• Supervised multidisciplinary project teams of three to seven individuals and led production efforts on the development of B2B and B2C Web sites.
• Led strategy, design and management of NetCafé functionality at two annual conferences.
• Managed company’s Web site and online marketing strategy.
• Developed internal project management processes.

Interactive Producer
Managed site production, content development, information architecture, strategy, online marketing, customer relations, customer training, budgets and timelines for e-commerce, non-profit and corporate sites.
• Led large-scale Web development projects, supervising project teams of three to five individuals and executing a minimum of five concurrent projects.
• Achieved 100% on-time agency-side project completion rate without sacrificing quality.

Web Developer/Online Marketer
Led production efforts and developed online marketing strategies for diverse customers. Managed company Web site and online marketing efforts.

Online Marketing Coordinator (Part-time position - part of career transition plan)
Planned and executed online marketing efforts, including link campaigns, creation and distribution of press releases and monthly email newsletter, and monitoring and posting to newsgroups.
• Developed and implemented low cost online marketing plan that increased site hits by 50% and augmented new and repeat customer sales.
• Wrote online shopping and gift-giving articles that were published on over 100 sites and generated national media coverage.
• Maintained and grew mailing list database from under 100 to over 1200 subscribers.

Program Associate and Web Site Editor/Online Marketer
Executed administrative and logistical components of USIA International Visitor Programs.
• Edited and promoted Meridian’s first Web site and developed a subsection showcasing the organization’s facilities that led to a 30% increase in special event bookings.
• Planned and led a 15 person U.S. Trade & Development Agency-sponsored delegation of Indonesian government and business officials on a five-city tour of U.S. medical companies.

Management Assistant
Assisted in planning visits of high-level foreign dignitaries and trade delegations and assisted in planning of two Dallas Ambassadors Forums.
• Wrote Mayor-bylined article entitled “The Dallas Advantage”, published in “Business Horizons” magazine.

EDUCATION

Bachelor of Arts, French • Dickinson College - Carlisle, PA

PROFESSIONAL AFFILIATIONS

Alliance of Technology & Women - Dallas • Dallas, TX • Communications Director • 2002 - present
Usability Professionals Association (UPA) • Dallas, TX • Member • 2002 – present
Project Management Institute (PMI) • Dallas, TX • Member • 2002 – present
DigitalEve Dallas • Dallas, TX • President & Co-Founder • 2001 – 2002
Big D Webgrrls • Dallas, TX • Co-President • 2000 – 2001

TECHNICAL SKILLS

• HTML • DHTML • CSS • JavaScript • Photoshop • Illustrator

• Visio • Inspiration • MS Project • MS Office • Dreamweaver MX • Homesite

• Database Design • Beginning Flash • Basic understanding of ASP, PHP, ColdFusion