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From site strategy through maintenance, I focus on how to make the most effective use of your Web site so you can save money, make money, build customer loyalty, increase brand awareness and outshine your competition. Whether you just need some help getting started, you are looking for someone to tackle your entire Web project, you need to promote your site or you need to update your site, I will work with you to determine the most cost effective way to proceed.
Using the recommendations document from the initial consultation, I will design a Web strategy to help you make the most effective use of your online presence. It's easy to create a site, but without a strategy in place, you are potentially wasting money. Components include competitive analysis, audience definition, online marketing strategy, and maintenance strategy. When creating or enhancing a Web site, I focus on site architecture and user experience, keeping in mind the best way to proceed from a marketing perspective. My skills include HTML, JavaScript, DHTML, CSS, information architecture, usability, graphics production/creation, online marketing/site promotion and training. For more complex designs, advanced site functionality or content creation, I have a network of talented designers and programmers with whom I team to provide you with the best possible solutions. Content Optimization/Development People read content online differently than they do with print materials. I will take your existing content and optimize it for online reading and search engine placement. Should you need assistance creating new content, I can do that too! You have built a site, now it's time to make sure people can find it. There are many ways you can successfully drive visitors to your Web site. I will provide you with a variety of options ranked by importance. Link campaigns, search engine optimization, content strategies, integration with traditional marketing, viral marketing and email marketing strategies are just a few of the options. I will build your site so you can easily maintain it yourself. If you have never edited a Web site before, I will show you how. Training includes a cheat sheet and Web site editing tool recommendations. If you do not want to maintain your site in-house, I offer several monthly maintenance packages or can customize one to meet your needs. Web Hosting Vendor Recommendations Web site hosting is available with ReadyHosting.com for $49.50/year (domain name registration is $47 for three years), if arrangements are made through me. Some of the features you will receive include unlimited email and email aliases, site statistics, 500MB of space and database access. I do not receive any incentives from ReadyHosting and can recommend other hosting companies based on your individual needs. Please contact me if you would like to discuss your Web site needs. |
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